Hey there! I’m Lena, and I’m the founder of What’s Poppin’ USA. My business got its start in July 2021 because I noticed how many small businesses were struggling during the pandemic. I saw the need for structure—people were running their businesses like hobbies, with no clear plans or systems. I stepped in to help by providing guidance and support.
Since then, I’ve published four books focused on DIY business help, with more coming soon! These books share the real-world advice I wish I had when starting out. Helping others succeed is what drives me.
One of the things I pride myself on is the doing. Most business consultants are hands-off with their clients, meaning they tell the client what to do, not SHOW the client what to do. I've found that most business owners, especially just starting out, don't have the discretionary funds to simple hire a team of contractors to fix their business specifics (web design, social medial. virtual assistant, payroll, etc). The DIY books are created from my DIY approach, showing business owners how to do for themselves, until they can afford to hire someone to do things for them.
One of my absolute favorite things we do is the Hats N Heels Tea Party. It’s a women’s empowerment event that I trademarked in 2024, and it’s going into its fourth year! It’s not just about the tea and hats—it’s a space where women come together, support each other, and make lasting connections. Plus, we do some good while we’re at it, raising money for charity.
Another thing I’m super proud of is my patent-pending DIY fascinators. They’ve been such a hit at our tea parties, and now through the SMILE Project, I’m able to send fascinator kits to organizations that need them. We even host charitable tea parties for kids at Children’s Healthcare of Atlanta (CHOA), and seeing their faces light up is beyond rewarding.
Last holiday season, I had the honor of being Mrs. Claus for both Mommy & Me, Toys for Tots and school-aged holiday events. It was so much fun spreading joy, and it reminded me why I do what I do—creating meaningful connections and making people smile.
In addition to all of that, What’s Poppin’ USA partners with local businesses to host expos and team-building events. Oh, and yes, we still throw those glamorous tea parties with mink stoles and petticoats—it’s all about bringing people together and having a good time.
Looking back, I’m proud of how far we’ve come, but I’m even more excited about where we’re headed. What’s Poppin’ USA is so much more than a business—it’s a movement that’s all about helping people, empowering women, and giving back to the community.
💙❤️💙
Lena S
HHIC | Head Hostess in Charge
What's Poppin' USA
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